Knowing that they had plans to rapidly increase their number of products, and distribution channels, a conclusion was drawn that they would soon be in the market for PIM technology.
After thorough research, they approached Comma as being leaders in this space, with solid relationships across the PIM supplier landscape, and a deep understanding the industry.
Comma were brought in to collate Musgrave’s requirements, prepare them for the imminent tendering process and provide expert advice throughout.
Comma held a series of workshops spanning a number of weeks, with senior executives across different areas of the business, to really get to the root of their requirements. We needed to know what they wanted from this program, and what they were hoping to get out of new technology – what processes and outcomes did they think this investment was going to support?
Stepping through Comma’s methodology for the creation of “Request For Proposal for PIM/MDM systems”, Comma worked with Musgrave to write a bespoke request, outlining their specific requirements, and what they needed to be demonstrated from each supplier.
After a thorough review process this detailed document was then sent out to a shortlist of vendors.
Comma subsequently supported the analysis of the responses, both written and through presentations, providing expert market and delivery advice throughout the process.