Collating and maintaining accurate, reliable data is crucial to understanding your customer, creating exciting and relevant data initiatives and supporting your business goals.
Comma have the expertise and experience helping companies big and small to define their customer data... once you’ve gathered the right data and defined your ‘golden record’, you open the door to a whole host of data-driven possibilities.
Customer data holds the power to give your brand a definition of who your customer is, what they want and how to effectively sell to them.
The more you know about your customers, the more you can tailor your products and services to meet their requirements.
However, to be able to utilise customer data effectively, you need a clean, accurate, reliable source: one that can be accessed by every stakeholder and every department to turn your ‘golden record’ into a golden opportunity for your business.
Alone, each data set gives a narrow view of any one individual. Together, they start to build a complex, detailed portrait of the person you are selling to.
By working with one single source of full, accurate and reliable data across your business, all departments are able to work together in tandem. This removes disparate siloed data and allows for one central source of trustworthy customer data that will work accurately to achieve your business objectives.
Inaccurate data can present massive issues for brands, that's why having an accurate source of customer data is essential. The better the data, the better the outcomes.
Collating and maintaining accurate, reliable data is crucial to defining your customer, and knowing how to utilise data from across various departments in your business is essential. It enables exciting data initiatives and supports your business goals.
Your brand can collect endless amounts of customer data, but it's how you use that data that matters. By having a single, consolidated source of data, your brand will be able to analyse and respond to various data sets with agility and accuracy.
By ensuring that you are regularly updating your database, or have the system in place to do so, your brand will be able to run campaigns that are relevant and insightful for the customers you are trying to connect with.
It’s a no-brainer that brands should be collecting customer data regularly to help make their products and services more appealing to their target audience. However, with technology evolving constantly and with a myriad of technologies available, it can be difficult for businesses to know which option is right for them.
In our latest blog, we look at some of the main heavyweights of customer data acquisition and ask – what can be done to make the process easier and more efficient?
'A single source of the truth', 'a golden record', 'a 360° customer view'...
Call it what you like, it always means the same thing: a definition of who your
customer is, what they want and how
to effectively sell to them. Download our guide where we talk you through the process, from getting the
information you need, to making the right decisions with data.
Not only do we understand the technical aspect of data, we also understand the positive impact that good data management has on businesses.
Data Governance is the key to better data management and the starting point for any company to become truly data centric – and to obtain a single version of the truth.
Our team has the experience and expertise to help organisations like yours to get real, tangible results due to the impactful decisions they can make with their customer data.
Our experience working with companies like yours means we have a deep understanding of how effective the right customer data solution can be.
If you want to know more about the services we provide around customer data, or data management in general, fill out the form and one of our data experts will be in touch.