What benefits can you gain from good data quality?
✅ Strengthen digital transformation
✅ Understand the data you need
✅ Ensure that all data is consistent, clean and usable
✅ Identify processes and procedures to maintain this
Every organisation needs to address their data quality, regardless of the digital journey they are taking. Whether you’re implementing MDM, exploring digital transformation, or using your data to glean marketing insight, consistent, high quality data is a fundamental part of the process. What you put in will always influence what you get out of any data project.
Why is it important?
A successful data venture is always fuelled by good quality data. Inaccurate, incomplete or inconsistent information – known as rogue or dirty data – can significantly impact the insight and understanding you glean from your data. When this data is introduced to a new system – like an MDM platform – the effect can be disastrous. Yet there’s more to data quality than ensuring data accuracy and formatting. Data quality is also about addressing the data your business really needs. Any digital transformation should be driven by a wider business vision: to achieve your objectives, you need to first address what information is relevant and useful to your goals.