WINSHUTTLE WEBINARS

Forrester: How can Brands be “Future Ready” for Digital Transformation

Revamping Digital Strategies to Support DTC and B2B2C

Featuring: Michelle Beeson

Analyst Serving eBusiness & Channel Strategy Professionals at FORRESTER

DATE: JULY 30, 2020

TIME: 9:00 AM EST | 2:00 PM BST FIND YOUR TIME ZONE

Brands are facing an onslaught of greater demands externally and internally due to digital transformation. To evolve, many branded manufacturers are revamping their digital commerce strategies to manage growing direct-to-consumer (DTC) demand. The sales opportunity across different digital commerce touchpoints — wholesale partner, marketplace, or direct brand website — is not one-size-fits-all. In this session, Guest Speaker Michelle Beeson will share Forrester’s latest research and insights related to brands’ digital commerce strategies and address questions such as:

  • Which brands should sell DTC?
  • How do these changes affect existing retail and distributor relationships?
  • How to ensure your brand is future ready for digital commerce?
Comma is delighted to be sponsoring this live virtual conference with Winshuttle EnterWorks. Unrelenting digital transformation means that businesses now face an explosion of customer, product and supply-chain data. Organisations that are able to manage and maintain their data effectively to drive insight and make better business decisions will be the winners. Data really does need to be at the heart of every brand’s digital commerce strategy – and that data’s transparency, governance, and quality has never been more important.
- Callum MacBurnie Head of Alliances & Channels at Comma

Register today: FREE WEBINAR

Sponsored by:

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COMMA