Maintaining high-quality Product Information is challenging for many retailers. Publishing technical and marketing information whilst managing products with complex hierarchies is just one battle that businesses must contend with.
Maintaining high-quality GDPR-compliant consumer data is equally challenging and equally critical to success.
As a retail business, products are your source of revenue and brand exposure. Master Data Management and Product Information Management (PIM) align seamlessly by merging and centralising product information into a single source for publishing to disparate channels and by providing accurate consumer data at which to target campaigns and promotions..
As retail strategy consultants for your data management, Comma prides itself on being a leading PIM & MDM consultancy in the Retail sector. We’ll implement straightforward retail data solutions to standardise consumer data, product data and digital assets across your organisation, with localised data catering to different markets, campaigns, regions and languages. You’ll have full visibility of product information across the supply chain, with a centralised, cleansed data flow that will become one of your biggest business assets.