Retail Master Data Management

Retail MDM Solutions

In today’s competitive omnichannel retail environment, customers expect businesses to know what they want before they ask. Thanks to Master Data Management tools, retailers can now demonstrate that they know the needs of their customers wherever they are in the buying cycle.


Information is still managed across multiple spreadsheets by multiple individuals, who may have their own category and product definitions. As a result, businesses often find the sheer scale of product data overwhelming to the point where data begins to consume overall business strategy.

This disparate approach results in poor data synchronisation, duplicate content and confused messaging that’s costly and timely to put right. Ultimately, poor retail data flows can work against your business objectives.

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The Benefits of MDM for Your Retail Business

Omnichannel customer experiences are now commonplace in the retail industry. By nature, omnichannel marketing is heavily reliant upon the effectiveness of cross-channel data consistency and insights, making our Master Data Management solutions go hand-in-hand.

An effective and well-implemented retail MDM solution can mean the difference between great and poor productivity, customer satisfaction or disloyalty, and sustainable results or confused short-term strategy..

A business that invests in MDM solutions is able to have a single view of what its doing right, what is going wrong, why something isn’t performing well and how they can improve output across channels.

In summary, your relationship to data should play a pivotal role in your business ambitions in a competitive marketplace.

MDM and Product Information Management

Maintaining high-quality PIM is challenging for many retailers. Publishing technical and marketing information whilst managing products with complex hierarchies is just one battle that businesses must contend with.

As a retail business, products are your source of revenue and brand exposure. Master Data Management and Product Information Management (PIM) align seamlessly by merging and centralising product information from disparate channels.

Comma prides itself on being a leading PIM consultancy in the Master Data Management sector. We’ll implement straightforward solutions to standardise product data and digital assets across your organisation, with localised data catering to different languages. You’ll have full visibility of product information across the supply chain, with a centralised, cleansed data flow that will become one of your biggest business assets.

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We know that a business which invests in MDM solutions is able to have a single view of what its doing right, what is going wrong, why something isn’t performing well and how they can improve output across channels. It is able to introduce new products to the market quickly, while managing existing products more effectively.

Our Retail MDM Service

Comma’s Retail MDM service streamlines and optimises your data flows so you can turn insights in tangible actions. By consolidating product information and eliminating poor quality, inaccurate and duplicate data, you can:

  • Establish optimal inventory management
  • Increase revenues from up-sale and cross-sale opportunities
  • Reduce product returns
  • Manage supplier data with more accuracy
  • Integrate physical and online sales channels
  • Improve your Product Information Management capabilities
Ready to talk to our MDM experts?
Comma Group is a leading internationally recognised and Award-Winning Data Management company that delivers a truly standout approach to data and information management.
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