Comma shortlisted for DataIQ award
Stuart Squires, Consulting Director at Comma Group, has been shortlisted for the prestigious Data Champion award at the 2021 DataIQ awards
Amplifi unveils new brand identity
Following the acquisition of Comma earlier this year, the Amplifi group continues to evolve
PIM and DAM: a match made in heaven?
Although the two might be spoken about in separate circles, they actually have a lot in common…
Why trust is a charity’s most valuable asset, and how good data management can protect it?
We believe that good data management is absolutely key to inspiring trust in three main areas...
Why is good quality data fundamental for charities?
At their core, charities are storytellers. They need high-quality data to foster trust, not just in donors but in the people whose stories they want to tell.
Interview: The role data plays in the pharmaceutical industry
Issues such as supply chain management, sustainability, manufacturing and patient records are all data challenges
What's the difference between CRM, CDP and MDM?
With a minefield of customer data acquisition technologies available, how can businesses know which option is best for them?
Why is customer data still an issue?
Collating and maintaining accurate, reliable data is crucial to understanding your customer, creating exciting and relevant data initiatives and supporting your business goals… so why exactly does customer data still present such an issue for brands?
Why must companies pull back the curtain on their supply chain?
Hidden supply chains are pushing sustainability-conscious consumers away from brands that are unable to ensure a product's creation and distribution is built on sustainable practices and ethical labour…