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News Comma shortlisted for DataIQ award Comma shortlisted for DataIQ award

Comma shortlisted for DataIQ award

Stuart Squires, Consulting Director at Comma Group, has been shortlisted for the prestigious Data Champion award at the 2021 DataIQ awards
News Amplifi unveils new brand identity Amplifi unveils new brand identity

Amplifi unveils new brand identity

Following the acquisition of Comma earlier this year, the Amplifi group continues to evolve
Blog PIM and DAM: a match made in heaven? PIM and DAM: a match made in heaven?

PIM and DAM: a match made in heaven?

Although the two might be spoken about in separate circles, they actually have a lot in common…
Blog Why trust is a charity’s most valuable asset, and how good data management can protect it? Why trust is a charity’s most valuable asset, and how good data management can protect it?

Why trust is a charity’s most valuable asset, and how good data management can protect it?

We believe that good data management is absolutely key to inspiring trust in three main areas...
Blog Why is good quality data fundamental for charities? Why is good quality data fundamental for charities?

Why is good quality data fundamental for charities?

At their core, charities are storytellers. They need high-quality data to foster trust, not just in donors but in the people whose stories they want to tell.
Blog Interview: The role data plays in the pharmaceutical industry Interview: The role data plays in the pharmaceutical industry

Interview: The role data plays in the pharmaceutical industry

Issues such as supply chain management, sustainability, manufacturing and patient records are all data challenges
Blog What's the difference between CRM, CDP and MDM? What's the difference between CRM, CDP and MDM?

What's the difference between CRM, CDP and MDM?

With a minefield of customer data acquisition technologies available, how can businesses know which option is best for them?
Blog Why is customer data still an issue? Why is customer data still an issue?

Why is customer data still an issue?

Collating and maintaining accurate, reliable data is crucial to understanding your customer, creating exciting and relevant data initiatives and supporting your business goals… so why exactly does customer data still present such an issue for brands?
Blog Why must companies pull back the curtain on their supply chain? Why must companies pull back the curtain on their supply chain?

Why must companies pull back the curtain on their supply chain?

Hidden supply chains are pushing sustainability-conscious consumers away from brands that are unable to ensure a product's creation and distribution is built on sustainable practices and ethical labour…