Solving the problem: Round One
A team from Marketing and IT was created to evaluate and select a PIM software package, and after several months due diligence they selected an industry leading package and kicked off their project. It was barely off the ground before it encountered significant setbacks. The problem? Data ownership.
Although the team realised they didn’t have a central source of information, the steps they took to address this focussed on the tool itself, not the flow of data through the business. Within every manufacturer, there are a myriad of information sources - from logistics to compliance – across multiple divisions, locations and plants. For any technical data solution to work, they needed first to ask: who should be the source of which data? Who has the authority to decide what is correct? How should those decisions be enforced?
In a physical manufacturing and supply chain world this can usually be solved at a local level. Each group ensures it has the data it needs to perform its function, and they usually do it pretty well. People will always find a way to get their job done. And while that approach can work to some degree in a distributed environment where each function is more or less self-contained, what happens when information needs to be presented in a cohesive and comprehensive view to a broader audience, especially customers?