Forrester Wave: Product Information Report

One of Comma's founders looks in depth at the report and the future of PIM.

The most recent Forrester Wave: Product Information Management report:

Released last week, tells us a great deal about the direction in which the PIM industry is heading, and it’s good news for our customers in product-focussed sectors. 

This article looks at the report in more detail and the potential impact in the future on partners, vendors and customers.

Introduction

The most recent Forrester Wave: Product Information Management report, released last week, tells us a great deal about the direction in which the PIM industry is heading, and it’s good news for our customers in product-focussed sectors. The PIM market is looking stronger than ever, and we’re seeing a real growth in dedicated, specialist PIM offerings from vendors. It’s also clear that the shift towards partner-led delivery continues, with vendors working to develop their partnerships and collaborate more with partners.

Patrik Gothe 444 Unsplash

Unexpected in-roads

It’s interesting to see PIM vendors that you wouldn’t have previously expected to see in the top right of the quadrant making some impressive in-roads this year, with the likes of Contentserv and EnterWorks occupying the same space as those we may have expected to see in the top right of the wave, like Stibo.

Read more of the report findings below:

https://www.linkedin.com/pulse...


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