Trailblazers vs slow movers
But without trailblazers, the market would stagnate – and it’s very likely that we’ll see those delivery and implementation scores catch up with innovation over the next couple of years, while other providers will develop their vision and technology at pace. At present, the notes in the quadrant suggest a juggling act, with providers struggling to balance their investment in new technology and product with customer satisfaction.
There is also the emergence of disruptive second and third generation MDM solutions, and this is likely to continue in the immediate future. The attitude of these smaller vendors is a healthy addition to a market that is at risk of becoming stale, pressuring those bigger players to take a fresh look at their tools and technique, and explore some of those niche solutions that the disruptors are fulfilling. However, as part of that same ‘balancing act’, it’s likely that following a year or two of disruption, many of those smaller vendors will be acquired, and the quadrant will eventually swing back in favour of the larger providers, with new tools under their belts.