What is Natasha’s Law?
In 2016, tragedy struck when Natasha Ednan-Laperoise died from an allergic reaction caused by a pre-packed baguette from Pret a Manger. This event led the UK government to introduce Natasha’s Law in 2019, and from this October, the laws on allergen labelling on PPDS foods will change significantly.
Businesses will need to label PPDS products with a full ingredient list and allergen information. Food that isn’t in packaging or that is packed after being ordered doesn’t need to be labelled, but allergen info must be given orally at point of service.
Why is Natasha’s Law important?
According to Allergy UK, the UK has some of the highest prevalence rates of allergic conditions in the world. Over 20% of the population are affected by one or more allergic disorders and an estimated 10 people die each year because of a food allergy.
It’s not just allergens that are driving demand for more detailed food information, but also lifestyle choices and religious commitments. Now more than ever, consumers need to know what’s in their food and drink – which is why it’s vital that retailers use data to label PPDS foods effectively.