#datafails (and how to avoid them with PIM)
Here are some of the most common mistakes we see online retailers making – and how PIM can help you to avoid them.
1. "What is this, a chair for dolls?"
Well, yes, actually. And if the customer is shopping for a doll’s chair, they’ll be very happy with it. But if they’re looking for a sun lounger they can sit on without crushing, or a desk that’s suitable for their home office and not their kid's bedroom, they won’t be. PIM ensures you are presenting relevant information in a clear, easy to find way, so that your customers can make informed product choices and you can avoid unnecessary returns.
2. "That is not going to fit in my garden"
You’ve listed your greenhouse measurements as W40 X D60. The item has shown up in a search for ‘miniature greenhouse’. So the customer naturally assumes the measurements are in centimetres: perfect for growing tomatoes on their balcony. Except that those measurements are really in feet, and that greenhouse is actually meant for industrial use. Is it a bargain for the size? Absolutely. Is it any good for a one bed flat in Peckham? Probably not. PIM makes sure that all product data is listed in the units it should be – whether that’s feet and inches or centimetres, UK or European – and that products can be tagged correctly for relevant search results.
3. "I need it now, not in six weeks..."
There’s few things as frustrating as finding the item you want, adding it to your basket, completing your purchase…then finding out it’s out of stock for the next six weeks. PIM can connect product profiles to stock levels in real time, so your customers will know when they will receive their purchase before they commit to buying it.
4. "Santa suits...in spring?"
Still showing that novelty Santa suit in searches for ‘spring suit’? That’s probably not what the customer is looking to wear to their April wedding. PIM enables effective categorisation and tagging, ensuring that products always appear in relevant searches – and don’t appear when they’re not appropriate.