Is your data ready for app ordering?
Think about the way your staff use your data compared to how your customers will use it. Those small till-point idiosyncrasies that your bar staff learn in training – “it says blackcurrant cordial on the system, but it’s actually a Fruit Shoot” – will become much more difficult to manage when every customer is ordering via app. Even discrepancies between brands, like Pepsi and Coca-Cola, take away from the customer experience.
Data quality is also going to become vital to maintain menu options, stock levels and reordering processes. While app ordering can allow more automation, it also allows for less on-the-spot human insight. How will you manage low stock items, or make sure the app notifies customers that the Chicken roast has run out? Is your allergen information up to date and visible to everyone? Will customers be able to specify menu changes (no bacon, extra onion).
Again, data governance and data quality are key to enabling app-ordering without a hitch: and you’ll need to address them from the get-go in order to avoid mistakes. A data quality exercise is the first step, to ensure your data is accurate across all data platforms. Data governance or data transformation is then needed to make sure it stays that way.
Chucked in at the deep end of digital transformation? We can help.
In short, this pandemic has thrown the hospitality industry in at the deep end of digital transformation, but you can get your product data in shape relatively quickly with the right tools and processes.
At Comma, we’ve worked with a lot of pub and hospitality companies, including Greene King and Mitchells & Butlers, to make sure that their data was up to the task of digital transformation.