In these post-Covid times, charities should be using data to help drive their marketing, build trust and give themselves a credible platform. They need to get their message out effectively to people who will read it, engage with it and consider donating.
Charities need trust like humans need oxygen. However, if they are constantly struggling with missing or incorrect information, disparate data sources and no clear single source of truth – they’ll find it harder to build financial relationships that will help them stay afloat.
So how can charities benefit from good data quality? We’ve rounded up four reasons below.