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Guide: Customer Data - Why should casual dining be lovin’ it?


Redpoint QSR Guide mock up

Customer data is changing casual dining as we know it.

Companies such as McDonald’s, KFC and Starbucks are using shared customer data to improve their customer experience at every stage of the customer journey, offering better customer experiences, speedier delivery and more streamlined operations. Why? Because they need to. The casual dining market has changed. Customer habits are shifting, with takaways rising dramatially in popularity, and consumers expecting more personalised experiences (just look at Apps like UberEats and Deliveroo).

What's in the guide?

If casual dining venues don’t embrace digital disruption, and tackle their customer data head on, they could end up on the chopping block. So, what do Quick Service Restaurants (QSRs) need to do to understand, organise and use the customer data at their disposal?

In this guide we talk you through:

  • What types of data QSRs should be collecting
  • Personalised experiences and marketing
  • Driving customer loyalty to provoke growth
  • Beyond customers, with data driving efficiency at QSRs
  • What happens when QSRs and casual diners have poor data quality
  • How a Customer Data Platform can specifically help QSRs

Got a burning question about customer data, or want to get kick started on a project? Get in touch with our expert team here at Comma.