Companies such as McDonald’s, KFC and
Starbucks are using shared customer data to
improve their customer experience at every
stage of the customer journey, offering better
customer experiences, speedier delivery and
more streamlined operations.
Why? Because they need to. The casual dining
market has changed. Customer habits are shifting, with takaways rising dramatially in popularity, and consumers expecting more
personalised experiences (just look at Apps like
UberEats and Deliveroo).
If casual dining venues don’t embrace digital disruption, and tackle their customer data head on, they could end up on the chopping block. So, what do Quick Service Restaurants (QSRs) need to do to understand, organise and use the customer data at their disposal?
In this guide we talk you through:
Got a burning question about customer data, or want to get kick started on a project? Get in touch with our expert team here at Comma.