"MDM without a vision can become a solution looking for a problem to solve."
Gartner: Seven Building Blocks of MDM
The world is full of data. It's what you do with it that counts. Master Data Management can work wonders for your business - but only if it's underpinned by the right strategy.
Successful MDM is all in the mixing. It's like making the perfect cocktail. All sorts of ingredients go in, and must be expertly measured, organised and blended. It's nothing short of an exact science - and must be taken seriously if you want what comes out to be worth drinking.
Actionable results require more than technology. Everyone must read the same recipe, and believe in the same process across your organisation. This collective belief and shared expertise will determine the true business value you derive from your data.
It's something that we specialise in, here at Comma. Think of us as your MDM mixologists, helping our clients create the right recipe for their data transformation and giving them the tools they need to bring it to life.
Our eGuide explains how we do this in more detail: from choosing which cocktail works best for you, to finally drinking it. It's your easy way to understanding how MDM can best benefit your business.