The Importance of Customer Master Data Management

Analysing consumer behaviour can be key to both delighting your customers and gaining competitive advantage in your industry.

Comma Group’s leading experts provide specialist consultation to help unravel the complex web of systems, processes, data and the actions of individuals. We create auditable platforms that can not only secure and protect customer data but can drive true business insight by linking data in multi-domain data management systems.

Customer Master Data Management

Improving customer data quality, including by using partner services to improve the accuracy, leads to:

  • Reduced costs 
  • Less duplication in back office processing
  • Lower marketing costs
  • Increased sales
  • Better engagement through personalisation
  • Cross-selling and up-selling opportunities
  • Regulatory compliance
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Customer Data Protection

Protecting data that you hold about individuals is paramount. Understanding and managing how customer data is created, used and disposed of is critical to unlocking this potential and complying with regulation, like GDPR.

Master Data Management enables you to have a single view of your data flows so you can spot the smallest of breaches or violations early before you face a potential punitive penalty.

If a customer has demanded the right to be forgotten, for example, their personal data must be promptly deleted and destroyed by the organisation holding the data. If your data flows are confused and inconsistent, the request may be overlooked, leaving your business at risk to sizeable fines.

Meeting new obligations for transparency, including breach disclosure requirements, the reporting of security and confidentiality breaches is relevant to all businesses. Now is the time to ensure that your business is ready.

MDM and Customer Relationship Management

Customers expect businesses to present content and products that are relevant and useful for them.

Just as a sound MDM solution works to harmonise your data flows across an organisation, customer relationship management (CRM) is most effective when an organisation’s data is consistent and reliable.

Equip your CRM team with the sales and interaction data they need to optimise customer experiences for online and offline channels with Master Data Management. Without MDM in your CRM strategy, you risk annoying customers, producing irrelevant content and misaligning your products and services for your audience.

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Contact us to discuss Customer MDM

Everyone benefits from good quality data: your supply chain, staff and customers.

Comma Group is a leading consultancy focused on bringing together customer information, product information and master data management. Talk to our team to discuss whether your customer data is fully compliant with EU and worldwide regulations. If you have any questions, comments or suggestions we would like to hear from you.

Further Services

At Comma, we deploy a full range of capability across the breadth of an MDM initiative covering advisory, consultancy, delivery and support activities. Please see our other services below for further details on each specific capability. 

 
 
Master Data Management Master Data Management
Master Data Management
All of your data in a single governed source
Read more
 
Master Data Management
Master Data Management
 
 
Product Information Management Product Information Management
Product Information Management
Consistent product data across all your channels
Read more
 
Product Information Management
Product Information Management
 
 
Data Governance Data Governance
Data Governance
Setting an organisation for long term data success
Read more
 
Data Governance
Data Governance
 
 
Customer Master Data Management Customer Master Data Management
Customer Master Data Management
Gain a single view of your customer
Read more
 
Customer Master Data Management
Customer Master Data Management
 
 
Data Quality Data Quality
Data Quality
Accurate data. First time, every time.
Read more
 
Data Quality
Data Quality
 
 
Digital Transformation Digital Transformation
Digital Transformation
Transform your organisation to meet your digital needs
Read more
 
Digital Transformation
Digital Transformation
 
 
GDPR GDPR
GDPR
General Data Protection Regulation
Read more
 
GDPR
GDPR
 
 
Data Migration Data Migration
Data Migration
Good data in. Good data out
Read more
 
Data Migration
Data Migration
 
 
Support Support
Support
Ensure your solution evolves with your changing business
Read more
 
Support
Support
Ready to talk to our MDM experts?
Comma Group is a leading internationally recognised and Award-Winning Data Management company that delivers a truly standout approach to data and information management.