Product Information Management (PIM)

Product data that tells a single version of the truth

Product Information Management (PIM)

In today’s digital world, effective PIM is vital to any business looking to use product data to manage omnichannel strategies, improve customer experience and enhance analytics.
But businesses need more than PIM technology to achieve results with product data. Comma’s PIM services provide the advice, delivery, consultation and support you need to get commercial results from your PIM strategy.

What is PIM?

Product information management is the process of managing your business’ product data. It enables you to centralise your product information and ensure you have a single, dependable source of data: also known as ‘a single version of the truth’.

Product information management can include a PIM software platform, but there is much more to effective product information management than technology. A PIM strategy should look at the way your data is provided, stored, enriched and syndicated across all channels, regardless of whether you have PIM software or an alternative data management solution.

With effective PIM strategy, you can ensure that your product data holds the same information wherever it is accessed, for a seamless omnichannel experience.

Who needs PIM?

Any business that makes or sells products inevitably deals with product data and can benefit from a PIM strategy and potentially a PIM tool.

PIM is particularly useful for businesses selling via multiple channels: for instance, a retailer with ecommerce and in-store sales, or a restaurant chain with app ordering and table service. Not forgetting that every business has a number of internal requirements for data, too.

The benefits of PIM systems

By implementing a successful PIM strategy, you can:

  • Improve data consistency across multiple channels
  • Deliver a better customer experience
  • Reduce costs and improve margins
  • Enable more efficient stock ordering
  • Enhance efficiency and productivity
  • Drive actionable insights with reliable product and sales data
  • Explore automation with confidence
  • Improve overall commercial business outcomes
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Is PIM the right data management solution for your business, and is your data ready for a PIM solution? At Comma, we give practical, actionable advice at every stage of your PIM journey, from assessing the solution you need, to planning your strategy.

Our vendor-neutral PIM advice services include:

  • Data Project Diagnosis – What are you trying to achieve with your product data, and what steps do you need to take to get there?
  • Data Project Readiness Assessment – Is your data – and your business – ready for your PIM project?
  • Data Strategy – Identify where you are on your data journey, and the next steps you need to take to reach your data goals

Consultancy & Delivery

With so many options on the market, how do you know what PIM tool is best for your business?
Comma’s consultancy services put your commercial goals at the heart of the vendor selection process, enabling you to make an informed decision on your software.
When it comes to implementing your chosen PIM solution, Comma are on hand to deliver the project, ensuring that your PIM software is fully integrated into your business.

  • PIM Vendor Selection Service – We do an in-depth assessment of your needs to shortlist PIM partners that are suitable for you
  • PIM integration and implementation – Comma can deliver your chosen PIM solution and integrate it into your business
  • Data Migration – For a seamless transition to your new PIM software, we can make sure that your product data is transferred and/or converted without compromising its quality or consistency


Comma offer a range of PIM support services to make sure your PIM solution stays relevant and useful to your business – whether that means accessing new capabilities in your existing software to support evolving business needs, addressing data quality objectives, choosing a new system or adapting day-to-day functionality.

  • Small change packages – change of objective? Discover how your technology can keep up with changing demands
  • Data governance and data quality – review the ongoing quality of your data as you progress your digital transformation
  • Internal training – Ensure that teams are able to manage your product data successfully moving forward Metrics and performance – Keep your PIM working to its full potential by taking a fresh look at your KPIs