Usually based in Comma head office (Birmingham/Warwick) with some flexibility for remote working. For the duration of the COVID-19 pandemic, based predominantly at home in accordance with government guidelines.
Who we are:
Comma Group is a specialist consultancy and system integrator dedicated to delivering high-quality data management solutions. Founded in 2015 in recognition of the increasing importance that data plays within the 21st-century business, Comma specializes in sustainable business solutions where integrated technology acts as the enabler. Good data management is increasingly recognized as a critical imperative. Many organisations are now investing in better data processes and systems to enable competitive advantage and to support wider initiatives such as digital transformation and customer experience programmes.
We are not just another system integrator, but instead are a strategic partner invested in delivering solutions that align with our client’s business objectives. Sometimes those solutions are enabled using technology from one of our strategic software partners.
Comma services enterprise clients in Retail, Manufacturing, Distribution and other sectors throughout the UK, Ireland and Northern Europe. Clients include McDonald's, Whitbread, SKY, John Lewis, B&Q, Diageo and many more.
The focus of your role:
This role will be focused on supporting the sales and marketing team in delivering the tactical elements of the marketing strategy. The key outcome of our marketing activity is generating leads that the sales team can develop into opportunities and new customers.
This role will be responsible for the following:
Continuously maintaining an up-to-date calendar of all marketing activities, campaigns and events
Maintaining the creation of/creating a range of informative content, digital brochures and datasheets as collateral to be available for prospective clients. Ensuring that all presentation materials, proposal templates and collateral issued by Comma comply with brand standards and are representative of Comma’s quality.
Liaising with external agencies and service providers including creative, digital marketing and website development
Manage updates to website content
Support the creation of marketing concepts for core services (e.g. data migration, integration) and collaborate with subject experts to create messaging and content.
Manage Comma external communications such as social media posts, press releases, newsletters etc.
Lead generation campaigns
Support the delivery of coordinated campaigns comprising email marketing, social media and other appropriate channels, to support the generation of new leads and enquiries.
Support the content creation process for lead generation campaigns
Supporting campaign tracking in CRM and ensuring a high level of data quality is maintained.